Summary: Marketing to developers is notoriously difficult. They are independent and hate being marketed to. On this episode, we talked to an expert who has figured out how to do it successfully. Vidya Peters is the CMO of Mulesoft. In that capacity, she has built a community of developers who love her product and share it with each other. In this interview, Vidya talks about the best practices for marketing to developers, marketing to potential talent, measurement and identifying KPIs, and much more.
