Summary: Tune-in as Randall talks about how De Beers Consolidated Mines cartel, in the throes of the great depression persuaded young men that diamonds (and only diamonds) were synonymous with romance and that the measure of a man's love and his personal and professional success was measured by the size and quality of a Diamond. Randall will break down the exact process the New York-based ad agency N.W. Aye used and how you can use it as well.
