Summary: Publishers: Whipsawed by promise and Peril, can they find their footing in this ever-changing world? Chapter #1 / Publishers lost their access to their audience, now they’re fighting to get it back: ‘A big resurgence’: Publishers get a boost from Twitter video https://digiday.com/media/big-resurgence-publishers-get-boost-twitter-video/ Google is replacing Facebook’s traffic to publishers https://www.recode.net/2018/2/15/17013618/google-facebook-traffic-publishers-amp-chartbeat Video Briefing: Snapchat cozies up to more publishers for video shows https://digiday.com/media/video-briefing-snapchat-cozies-publishers-video-shows/ Facebook's algorithm has wiped out a once flourishing digital publisher http://www.businessinsider.com/littlethings-online-publisher-shuts-down-and-blames-facebook-algorithm-2018-2 Facebook launches a local news accelerator for publishers https://techcrunch.com/2018/02/27/facebook-launches-a-local-news-accelerator-for-publishers/ Chapter #2 Events? Subscriptions. Can that be it? ‘No silver bullet’: Publishing’s ‘incremental’ revenue often doesn’t replace lost ad dollars https://digiday.com/media/publishers-promises-incremental-revenue-dont-add-replace-lost-ad-dollars/ ‘It’s going to end in tears’: Reality check is coming for subscription-thirsty publishers https://digiday.com/media/going-end-tears-reality-check-coming-subscription-thirsty-publishers/ Chapter #3 Pivot To Video? Not so much? https://digiday.com/media/google-turns-charm-publishers-pivoting-subscriptions/ Google turns on the charm with publishers by focusing on subscriptions Here’s An Abridged Timeline Of Digital Media’s Pivot To Video https://www.fastcompany.com/40534037/heres-an-abridged-timeline-of-digital-medias-pivot-to-video For Digital Publishers, The “Pivot To Video” Bloodbath Is Here https://www.fastcompany.com/40516189/for-digital-publishers-the-pivot-to-video-bloodbath-is-here Bonus Round: Or - Blockchain? AD LIB PODCAST: PO.ET CEO JARROD DICKER ON WHY BLOCKCHAIN COULD SAVE PUBLISHING http://adage.com/article/podcasts/ad-lib-podcast-po-ceo-jarrod-dicker/312545/ Startup Raises $20 Million to Build 'YouTube on the Blockchain' https://www.coindesk.com/lino-raises-20-million-youtube-fight/
