From Passion to Profession - How this QLD Mum Cracked the US Market




The Yap Podcast show

Summary: Our guest this episode is the beautiful Ingrid Bonnor of International Sleep and Loungewear label, Homebodii. From her humble beginnings starting a creative outlet project in a Gold Coast bedroom, to signing multi-million dollar deals with International retail giants - (The Iconic, Urban Outfitters, Nordstrom and more); Ingrid has continued her business path authentically despite its 200% growth year after year.  Ingrid takes us down her very “green” path to success and shares tips on making business decisions based on your why, your gut, and your customers; not what your competitors are doing.  We find out the latest celebs caught wearing Homebodii, if New York Fashion week is worth the investment; and how being honest about her lack of sewing experience in the early days actually impressed the US Market.  Big on strengthening self identity and financial independence, Ingrid also shares with us exactly why she loves employing fellow mothers and how her own mother taught her how to turn her passion into a profession.