How to Leverage PR Like a Boss and Not Waste Money, w/ Sabina Gault (Konnect Agency)

Summary: Today's media landscape moves at lightning speed. The PR tactics you used 18 or even 12 months ago just aren’t as effective today. Each year you have throw out your playbook and start fresh.  This week’s guest is Sabina Gault, the CEO of Konnect Agency. She's here to tell you how to design campaigns that succeed in today’s media landscape, and how to continually evolve your approach, so that you can make PR work for you without wasting time and money.