Summary: The answer to the eternal question of whether you should focus on quality or quantity when it comes to prospecting, cold calling, and networking is never as clear as we want it to be. Yes, it’s a numbers game, but if we can increase the effectiveness of those numbers, it seems like the logical focus, right? Not always. We suggest you consider moving from a focus on quantity early in your sales career, and progress to a focus on quality as you become more of an expert.
