197 How To Sell A Ton More Books With Public Speaking




Novel Marketing show

Summary: In this episode we’re going to talk about how to become an excellent speaker.<br> Thomas and I were talking the other day and realized we often mention that speaking is one of the best ways to sell more books (for example when I keynote at a conference I sell between 30 – 60 percent more books) but we haven’t really even told you how to become a great speaker.<br> And as we were putting this episode together, we realized this is a subject can’t be captured in one episode. So this is the first in a series of episodes on speaking.<br> And wait! Before you say, “I’m never going to speak, I’m outta here …” let us just say that if you’re painfully shy and introverted, you can still be a wonderful speaker.<br> <br> * My friends in radio<br> * Actors<br> * You’re not alone!<br> * No one is born good at speaking.<br> <br> With that said, let’s jump in and talk about a number of bullet points to keep in mind as you become, or improve your speaking prowess.<br> <br> * Nervousness Is Normal.<br> <br> * And you want it! Every time. Even after hundreds of speeches. NCWA Renewal Conference. “Are you nervous, Jim?” A guitar. Pro-athletes say …<br> <br> <br> * It’s not about you. It’s about them.<br> * If you need note cards, you’re not ready to give the talk<br> <br> * Concepts, content, not memorization<br> <br> <br> * Slide decks, yea or nay?<br> <br> * If you like them how to use them correctly<br> <br> <br> * Speak for free- takes the pressure off<br> * Your words are important, almost as important as your personality<br> <br> * Authenticity is key<br> <br> * People can smell B.S. a mile away<br> <br> <br> * Authentic people are vulnerable people<br> * Passion is key<br> <br> * Frank Peretti example<br> <br> <br> <br> <br> * Worship team Advice<br> * Tell stories<br> <br> * 10 stories and you have a speech<br> * YOURS!<br> * Why stories are the heart of any great talk<br> <br> <br> * How to Look at People<br> * You begin a talk the same way you start a book<br> <br> * What’s your hook?<br> <br> <br> * Get to know TED<br> <br> * Study talks in your area<br> * Study talks in other areas<br> * What is good? Bad? Boring?<br> <br> <br> * Attitudes are contagious, are yours worth catching?<br> * Get three critique partners<br> <br> * Your friend<br> * Your phone<br> * The audience<br> * Tape them!<br> <br> <br> * Practice for free till you get busy and then raise your rates till your happy.<br> <br> Related Episodes:<br> <br> * 178 – <a href="https://www.novelmarketing.com/178/">How to Get Your First Speaking Gigs</a><br> <br> Featured Patron<br> <a href="https://www.amazon.com/NOLA-Molly-Jo-Realy/dp/098907255X/ref=sr_1_1?keywords=molly+jo+realy&amp;qid=1561567381&amp;s=gateway&amp;sr=8-1">NOLA</a>, by <a href="http://mollyjorealy.com/">Molly Jo Realy</a><br> This is Molly Jo’s debut novel, just released, so congratulations! I love her tagline for the novel, “the past never stays buried” … NOLA is set in New Orleans and is a murderous love story with twists and turns galore. You can check it out on Amazon and most other places books are sold. Thank you, Molly Jo for being a Patreon supporter of the Novel Marketing podcast.<br> Sponsor:<br> <a href="https://www.rubartwritingacademy.com/">The Rubart Writing Academy</a><br> October 10 – 13 in Seattle<br> October 31 – Nov 3 in Colorado Springs<br> Transcript<br> Transcript generated algorithmically by <a href="https://sonix.ai/invite/qdjrlgq">Sonix</a>(Affiliate Link).<br>