23: Katia Santilli & Vera Yan - Nimble Activewear




lady-land show

Summary: Katia and Vera are two best friends and former housemates who built a multi-million dollar business from their kitchen table. That business is Nimble Activewear: the trendy, Bondi-based fitness label with the bold colours and prints that you would recognise from a mile away. The girls had the idea for Nimble back in 2014 when they realised there were no real activewear brands available that were high performing, fashionable and affordable. What started out as a passion project quickly became a thriving business, so much so that Katia very soon after gave up her career in fashion to work in the biz full-time.The two have a pretty remarkable friendship - when Katia went full-time, Vera continued to work as a lawyer so she could financially support the two of them until it was time for Vera to dive in fully as well. This episode is a little longer than usual, but the girls were soo generous with sharing their story that we couldn't stop asking questions! There's so much to take away from this episode, including how the girls approached their families for funding, how they use an 'open to buy' to manage stock effectively, and the importance of building a thriving community around your brand. We sure hope you've got your notebooks ready! LADY-BRAINS Podcast 101 Workshop: http://bit.ly/2xf29ih Instagram: https://www.instagram.com/lady.brains For information regarding your data privacy, visit <a href="https://www.acast.com/privacy">acast.com/privacy</a>