Summary: The Conflict Model of Eating postulates that eating enjoyment is the major determinant of diet failure. Under this model, a conflict exists between the goal of eating for enjoyment and the goal of weight control. And it turns out that some people derive a greater amount of enjoyment from food than others, which makes weight loss/ maintenance more challenging. Join me as I discuss theory 3/4 on why weight maintenance is so hard and learn what you can do to overcome this specific challenge!