Aligning Revenue Operations with Kurt Stoll, Director of Marketing Automation at 3D Systems

Summary: Marketing operations is often seen as unimportant backroom work. But what if it was actually the key to unlocking alignment and growth? It certainly can be, according to Kurt Stoll, Director of Marketing Automation at 3D Systems. On this episode of Marketing Trends, Kurt joins Ian and Lauren to discuss how to align revenue operations, how this can lead to higher retention and faster growth, and how Kurt handles the unique challenges of marketing in the 3D printing industry.