Summary: Heather Bayer of the Vacation Rental Formula Podcast is like my BFF in the industry. We were both in Las Vegas for the VRMA International event and she would be presenting on the 5 Love Languages, a famous book that classifies the various interpretations of love. Heather applies this thinking to the vacation rental industry — where you may be making extraordinary efforts in one department, but lacking a detail or touch in another that could make all the difference.
