Influencer Marketing: Why 10,000 Followers Is The New 1 Million // Jules Lund (Founder of Tribe)

Summary: One of the biggest marketing mistakes you can make is obsessing over the number of social media followers your business has. Yes, building a social following will help grow your business. But what is more important is attracting the right followers. 10,000 engaged followers is far more valuable than a disengaged community of 1 million. In the most recent episode of The Jack Delosa Podcast, I chat with Jules Lund, Founder of influencer marketing platform Tribe, to get his insights on the influencer trends that are set to explode this year, and some golden advice on how to ‘hack’ the elusive newsfeed algorithm.