Summary: <p>In this episode, I chat about the Batman and Robin of copywriting, so to speak. Features and benefits. And yes, even though this is following the "and" instead of "or" from two weeks ago, you definitely need both.</p> --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/fiction-and-copy-decoded/support" rel="payment">https://podcasters.spotify.com/pod/show/fiction-and-copy-decoded/support</a>
