Summary: Lou Bortone is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. We will discuss why now is the best time to jump on the online video bandwagon and what the benefits of having a strong web video presence are. Did you know that since the dawn of YouTube, marketing with video has become the best way to connect with customers and drive sales? In fact, studies show that video is 600% more effective than text alone in delivering your message. 600%! Do you need to know some quick, easy and free ways to distribute your video? Lou will cover thoroughly cover that topic. He will also offer tips for optimizing your videos and how to make your videos more interactive and viral.
