What’s in a theme?




Ask Mike show

Summary: What makes a great theme? In this episode Mike Taylor, CJE, answers the questions and walks you through how to find a great theme for your 2020 book. Taylor explains his theme-finding exercise that’s broken down into seven-minute increments. You can get a powerpoint presentation with even more inspiration. Just ask him! Email Mike at mike.taylor@walsworth.com or find him on Twitter, @yrbkmiketaylor. Plus, Mike explains what “What’s the T?” really means (check it out at the 34 minute mark).