Summary: <p>This episode we interview in the amazing Heather Hawkins about how to do PR right in tech. Heather is a former radio DJ and stand-up comic who, 23+ years ago, stumbled into and fell in love with a career in media relations. She was a major component to the following PR campaigns</p> <ul> <li>Sega Dreamcast</li> <li>Tomb Raider franchise</li> <li>David Bowie on the launch of his only video game, Omikron. </li> <li>Sony Electronic, </li> <li>Led PR for several divisions of CNET, </li> <li>Built out Apple computers collegiate brand (back when college kids wouldn't touch an Apple computer with a ten-foot modem cable!!) </li> </ul> <p>For more information from Heather, check out her content. </p> <ul> <li>Free quick-start guide at: http://Radicalauthenti.city <ul> <li> <a href="http://www.elevation-strategy.com/" target="_blank">www.elevation-strategy.com</a> </li> </ul> </li> <li><a href="https://www.facebook.com/HeatherHawkinsBiz" target="_blank">https://www.facebook.com/HeatherHawkinsBiz</a></li> <li>Free facebook group at: <a href="https://www.facebook.com/groups/mediamavericks/" target="_blank">https://www.facebook.com/groups/mediamavericks/</a> </li> </ul> --- Support this podcast: <a href="https://anchor.fm/people-in-tech/support" rel="payment">https://anchor.fm/people-in-tech/support</a>
