The Power of Online Reviews, the Definitive Guide to Local Search Ranking Factors and More from SMX West 2017

Summary: Harnessing the power of online reviews as Thomas Ballantyne spoke last week at SMX West about the value of online reviews, showing why businesses need to start thinking about them if they aren't already. Plus, a recap of a session on the Definitive Guide to Local Search Ranking Factors.  How Google Chooses “People Also Search For” in Knowledge Panels   Understanding the Quick Answers Box  Questions to Assess SEO Candidates' Knowledge