Summary: Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.” The other half is not doing anything stupid and we’ll cover that during the Winning and Losing segment. So join me for another informative, quasi-entertaining, award-winning episode of May the Best Brand Win only on Entertalk Radio.
