Summary: <p>Hi all! Today we will reverse engineer the success of Jess Wilson, from Vidyard. Jess won the March Madness competition at Vidyard, and she does a terrific job to create highly engaging prospecting videos. If I am the expert of Cold Calling, Jess is the expert of Video.</p> <p>If you want to join the series or nominate a colleague, please tag them in the comments or send me a message. We've already had Mikey Pawell (direct email), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate.</p> <p>The topics covered, are indexed below. I have bolded my favorite answers. If you don't have 30 minutes to watch this, just jump around.</p> <p>Welcome Jess!</p> <h2><strong>Topics covered:</strong></h2> <p>0:00 -> Intros</p> <p>1:40 -> What is Vidyard?</p> <p>3:50 -> Day-to-day at Vidyard. Target accounts and researching leads.</p> <p><strong>4:30 -> When to add video to your sequences</strong></p> <p>5:20 -> SDR metrics and Quotas of success at Vidyard (context for SDR working similar size deals)</p> <p>7:20 -> Jess' success. Getting to 266% of quota!</p> <p>8:10 -> Dissecting Jess' work using video</p> <p><strong>9:15 -> Jess' example of how to prospect and record videos!</strong> </p> <p>14:25 -> Team structure, training and development @Vidyard</p> <p><strong>16:30 -> Leveraging video as an AE for recaps!</strong></p> <p>19:20 -> Tech stack @Vidyard</p> <p>20:30 -> finding leads, using sequences, and Account-based videos.</p> <p>25:30 -> Cool Spiffs and employee motivation</p> <p><br></p> <p><u><em>If you liked interview, please review it and share it!</em></u></p> <p><em>Do you work as an SDR? Are you way above quota? write an email to podcast@altisales.com, I want to feature you in the Superstar SDR series!</em></p>
