316: Donor Retention Is Low Because People Don’t Care!— Greg Warner with MarketSmart

Summary: Greg Warner is the CEO and Founder of MarketSmart, a marketing software specifically catered to nonprofits seeking to raise more money for their charity. Greg takes a unique approach to how you can engage your donors in a meaningful and impactful way. After feeling frustrated himself from giving to nonprofits and feeling like just a dollar sign, Greg created this software to help nonprofits really understand the best ways to make a connection.