Summary: <p>Welcome to the Cold-calling Training series!</p> <p>During these sessions, I meet with SDRs from all over the world (our guest today is from San Francisco, CA) and have them mock call me and pitch me their product. After that call, I learn a bit about their product and cold-call them to pitch them their own solution.</p> <p>Our guest on the show today is Andrew Kamegawa from Persado!</p> <p>I met Andrew at an Outreach.io event and he was super excited about how I run AltiSales and help SDRs perform better. A few weeks later, I posted on Linkedin offering to train some reps on cold calling and he jumped on that immediately! Let's see what we've got here.</p> <p><u>If you need to improve at cold calling and want to join a training, send an email to podcast@altisales.com</u>. I have a different series for top performers called SDR Superstars, training is for those who are new to Cold-Calling (yet not necessarily new to the SDR role). We want the audience to learn various tips and techniques from the mistakes we make here =)</p> <p>PS. <strong>If you're bored, scroll down to the Content index</strong> and jump directly to the specific sections that are most useful to you, I've <strong>highlighted</strong> the ones I recommend.</p> <p>0:00 Intro</p> <p>1:20: The ICP and the Psychographic profile of the Buyer Persona</p> <p>5:25: <strong>Andrew's 1st attempt to cold-call</strong></p> <p>7:20: Explanation of the call, and how to react to busy people</p> <p>8:40: Skip this.</p> <p>9:25: <strong>Andrew's Second Call</strong></p> <p>16:00: Tito Learns more about Persado and Andrew's workflow.</p> <p>18:25: <strong>Data personalization rationale!</strong></p> <p>20:15: Tito continues to learn about Persado and their tech.</p> <p>21:18: Andrew talks about Persado. He clearly has gotten a lot of product training and at this point articulating it simply is really hard...</p> <p>23:10: <strong>Tito's call.</strong></p> <p>28:00: <strong>Andrew Analyzes Tito's call.</strong> </p> <p>29:00: <strong>Tito explains his call and teaches Andrew some lessons.</strong></p> <p>35:40: <strong>Cold-call Jiu-jitsu</strong></p> <p>37:20: <strong>How to convince someone to look at your product without telling them they're wrong.</strong></p> <p>39:20: <strong>How to combat the "we're already doing that" objection.</strong></p> <p>42:00: <strong>What if prospects don't want to open up</strong></p> <p>45:00: <strong>How energy level helps others feel more comfortable</strong></p>
