Summary: Every organization, team, and athlete that has reached the pinnacle of success has a system in place to be their formula for success. They do not take workouts off, blow off meetings, or mail it in. Those that are truly great are excellent in every aspect of what they do, whether a coach sees it, a customer sees it, or a manager sees it. Their excellence is their culture, and they know that if they invest in their excellence, it is reflected in their brand. In fact, excellence becomes their brand.
