Summary: <p>Summary</p> <p>Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love.</p> <p>-----</p> <ul> <li>Show Notes Clayton Christensen tells the Milkshake story - <a href="https://www.youtube.com/watch?v=sfGtw2C95Ms">https://www.youtube.com/watch?v=sfGtw2C95Ms</a> </li> <li>Ash Maurya attempts to define Jobs to be Done - <a href="https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b">https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b</a> </li> <li>Staples unveils their new logo - <a href="https://twitter.com/rysimmons/status/1113464764859068421?s=20">https://twitter.com/rysimmons/status/1113464764859068421?s=20</a> </li> <li>The Pepsi design brief - <a href="https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf">https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf</a> </li> </ul> <p>----- </p> <p>Please consider leaving a quick review. It would help us a lot! </p> <ul> <li>iTunes (https://itunes.apple.com/us/podcast/ux-like-us/id1362088405) </li> <li>Spotify (https://open.spotify.com/show/3QzWfQ9mJSH9VMBnAyathq) </li> <li>Overcast (https://overcast.fm/itunes1362088405/ux-like-us) </li> </ul> <p>----- </p> <p>Follow the show on Twitter </p> <ul> <li>@UXLikeUs - https://twitter.com/uxlikeus </li> <li>@LAKing - https://twitter.com/LAKing </li> <li>@Stuporman - https://twitter.com/Stuporman</li> </ul> --- Send in a voice message: https://podcasters.spotify.com/pod/show/uxlikeus/message
