Opening the CMO Playbook with Sara Varni




Marketing Trends show

Summary: CMO is one of the most difficult job positions. It is typically associated with low levels of trust and short tenures. On this episode, Sara Varni, CMO of Twilio, joins us and opens up her CMO playbook. She discusses what to do in your first 90 days as CMO to set yourself up for success, best practices for streamlining budgeting and approvals, how to deal with imposter syndrome, and more.