Summary: NBWA chief economist Lester Jones explains how the NBWA’s monthly “Beer Purchaser’s Index” can help predict future industry trends. He also explains his “cognitive beer dissonance” theory. The Brewbound Podcast is an audio broadcast extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. Send comments and suggestions to podcast@brewbound.com.
