Digital Asset Management with Chinese Characteristics – with Tezign Founder and CEO Dr Fan Ling

Summary: The Harbinger interviews Dr. Fan Ling, founder and CEO of Tezign. We had our initial conversation with Dr. Fan back in fall 2017, and his company has since grown from 30 to nearly 200 people, so we’re quite excited to dig in and understand what’s changed at Tezign and in the broader China market since that time. As a refresher – Tezign is a digital platform for creative talent and content resources based in Shanghai. It provides two primary solutions for large global brands: a creative supplier platform (match projects and companies with the right designers and creatives) as well as a digital asset management, data intelligence solution. With Dr. Fan, we discuss Tezign’s growth, evolution in its business model, key client pain points, a competitive landscape ranging from freelance platforms and SaaS solutions to agency models, the importance of culture and talent development, and more. Link to write-up: https://www.theharbingerchina.com/blog/digital-asset-management-with-chinese-characteristics-with-tezign-founder