Summary: In this episode of 'Making the Brand', Billy chats with Livio Bisterzo about Hippeas, a Vegan puff snack made from chickpea. Livio discusses the stresses of getting started with one BIG customer, the challenges in taking on the existing category, and thinking about brand before everything else. <br><hr><p style="color:grey;font-size:0.75em;"> See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.</p>
