Summary: Forming a relationship with your clients is crucial to allied health business success. It’s not easy, but investing a little time and money into your marketing strategies will always pay off so I’m sharing my favourite marketing tips to help boost your allied health business. Topics covered in this episode: My marketing strategy when I had my private practice - everything you say and do Pitch yourself - the importance of being able to properly introduce yourself at any networking opportunity Encourage your team to practise pitching themselves because they also represent your business and services Build memories with clear, consistent voicemails across the board Take a look at your email signatures - are they on-brand? Are they visual and interactive? Making the most of your website - it should be amazing and a big priority Use videos to make it personable and more inviting Only use professional photography throughout, including for your headshots Ensure your website is optimised for smartphones and iPads etc. Don’t be shy to shout about who you are and what you stand for - explain your motives and vision to your current and future clients Do your homework so you know what search terms people are using when Googling business and services like yours Invest in your referrals - manage your partnerships with a regular phone call, email or visit Be present on social media, especially Facebook - post at least once a day Survey your customers to understand their needs and wants - they are an untapped resource Useful Links Website LinkedIn Twitter Facebook Instagram Pinterest
