Summary: There’s a lot to know about the marketing world, but if you’re a business owner, no matter what your industry, it’s important to understand the basics. I’ve noticed that a lot of allied health business owners tend to be cautious of marketing, maybe even fearful. And it’s understandable. But if you get your head around the jargon and learn the basic concepts and language associated with marketing, you can do wonderful things for your business. Episode highlights: Why allied health business owners tend to ignore marketing strategies The Australian Prudential Regulation Authority (APRA) and its restrictions Adwords - creating industry-specific adverts How you can use Google Analytics to understand your website traffic Analytics for other social media platforms What is a blog and what’s the purpose of one? Why it’s important to know what a bounce rate is and how to lower it The different types of content you can create as an allied health business owner Engagement Rate - knowing how long your website visitors are engaging for and what is making them engage with your business Inbound Marketing - how to bring people to your website Painting a picture that can tell a thousands words with infographics The importance of knowing the keywords for your business and industry Why you need to pay attention to how your website looks on a mobile phone Net Promoter Score - what it is, why it’s important and how to find it What do you offer potential customers? Why having an ‘offer’ on your website is important What’s your ROI and how can you improve it? Sales Funnel - staged marketing campaigns to get people to trust you and ultimately buy from you Social Media - the big players like Facebook, Twitter and Instagram and others Understanding the importance of SEO A free download from the Nacre Consulting website - A-Z of Marketing Terms Website LinkedIn Twitter Facebook Instagram Pinterest
