![The Fitness Business Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/083/170/small/the-fitness-business-podcast.jpg)
Summary: Dr Paul Bedford has over 20 years experience working in the fitness industry, including roles as a gym instructor, personal trainer, fitness manager and club manager. He has a master's degree in exercise and health behaviours, and a PhD from the London Sports Institute. The aim of his PhD research was to identify interventions in a gym environment to increase adherence.