Summary: Something happens to people when they become educated and learn a bunch of new fancy-sounding words. They use them in their writing. String enough of them together and you’ve got a big old mess that no one will understand. Why does this happen? HOW does this happen? And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place? We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.
