Summary: Most real estate investors rely on direct mail in a big way. It's one of the most widely-used marketing mediums that delivers any kind of consistent, predictable results. In this episode, we talk with Brian Kurtz - an offline marketing expert (among many other things) who happens to know a lot about direct mail. While most of his past clients have not been real estate investors per se, there are many parallels and "best practices" that apply to everyone in the direct mail trade.
