Summary: I. Zero To One might be the first best-selling business book based on a Tumblr. Stanford student Blake Masters took Peter Thiel’s class on startups. He posted his notes on Tumblr after each lecture. They became a minor sensation. Thiel asked if he wanted to make them into a book together. He did. The title comes from Thiel’s metaphor that ordinary businessmen like restaurant owners take a product “from 1 to n” (shouldn’t this be from n to n+1?)
