How Watermelon Road's Visually Stunning Brand Drives Its Growth, with Founder & CEO Jamie Melzer

Summary: The first thing you notice about Watermelon Road is that it's a beautiful product. From the pastel packaging to the vibrant strips of fruit jerky itself, Watermelon Road almost looks tailor-made for Instagram. Turns out it's no accident - and a big reason why the product has resonated with consumers. This week on Brand Builder we have Jamie Melzer, the brand's founder and CEO to talk about that strategy.