How the Hottest Brands at Expo West Use Data to Accelerate Growth




Brand Builder show

Summary: We just wrapped four epic days at the Natural Products EXPO West, the center of the CPG universe. We came, we saw, we sampled. EXPO is a big deal. According to New Hope Network, who puts on the show every year, there were more than 3,500 exhibitors and 85,000 attendees at last year’s EXPO. And I heard estimates that there were more than 90,0000 this year. Rather than getting caught up in the madness of Expo, we narrowed our focus to one topic: data.