Summary: Social media today offers everybody a platform for communicating to the world. This can be positive yet also disastrous for any business. This is especially the case for a brewery that is diligent at building and maintaining their brand. One substantial misstep can lead to a torrent of bad publicity, especially if this situation is not managed effectively. In our 3/12 podcast we’ll talk with Mat Medeiros from Revival Brewing located in Cranston, RI and Marcus Ohanesian from Timberyard Brewing located in East Brookfield, MA. We examine the need for a social media plan to efficiently manage a brewery’s online presence and also what to do when navigating any negative social media experiences. Mat will be teaching a course next fall in the University of Vermont’s new Beer School, which offers online continuing education training for staff in the beer industry. This course, “Social Media: Handling Difficult Situations (& and How to Avoid a Social Media Blow-up)” will be a 4-week online course. Please call us with your questions at 929-477-1757, or if you are unable to attend the live podcast, send us your questions ahead of time. Email me at gregory.dunkling@uvm.edu.
