Summary: Today we are joined by world renowned marketing strategist author and copywriting coach David L. Deutsch. He's written promotions profitably mailed to millions. He often works with clients and writers behind the scenes to help under performing promotions into winners. David started at Ogivly & Mather on Madison Avenue and clients such as Merrill Lynch, General Foods and American Express. I've asked him here today to help us understand how we can apply world class copywriting to our businesses better.
