Summary: <br> <br> <br> Steven Vantassel I want to talk to you little about<br><br> understanding risk. How do we talk about risk. How do you explain the chances<br><br> of something going wrong to your clients who are afraid of what you’re going to<br><br> be doing. I think this is one of the most difficult concepts. For pest control<br><br> operators or wildlife control operators to discuss with their clients because<br><br> the fact is we tend to exalt. The chances of something going wrong when we’re<br><br> dealing with something we’re not familiar with. Take for example driving why<br><br> does it that people think that driving is safer. Than flying. Even though we’ve<br><br> all heard the statistics on since driving is infinitely more dangerous than<br><br> flying. But people would rather drive than fly. Why is that. Well part of that<br><br> is because. People are more familiar. With driving. Than they are with flying<br><br> and so therefore there’s a sense of a loss of control. You have to trust the pilots<br><br> up in the front of that plane. And when you don’t understand something you tend<br><br> to exaggerate. And exalt the risk. But I also think there’s another element to<br><br> it and that is people intuitively understand that when something goes wrong<br><br> with a plane. The results tend to be rather catastrophic. You can have a lot of<br><br> fender benders and cars and no one’s getting killed. But with a plane when<br><br> something goes wrong it can go really wrong. <br> <br> <br> <br> <br> <br> We have to understand risk as the potential<br> <br> <br> For how serious the effects are going to be even if those<br><br> risks are are my Newt or extraordinarily rare people tend to take less risk<br><br> when the consequences are severe. So there’s a psychological component. Let me<br><br> back up a little bit and let’s talk about risk. Many of you have probably had<br><br> risk explained to you as. Rich as a formula. Sort of like risk equals. The<br><br> toxicity times exposure. And that was your understanding of risk and that’s<br><br> really a good. Thumbnail way of understanding. What risk is in terms of<br><br> explaining to your client that is clearly if you’re using. You know an<br><br> herbicide. That’s going to pose possibly less toxic ingredients to a human that<br><br> PSA. Then let’s say using a rodent aside or a fume again that may be killing<br><br> rodents. And then you’d have to just calculate. What level of exposure is this<br><br> person going to have. So we could obviously reduce the risk by making sure the<br><br> client’s not home. The item is dry before the client comes back. The reentry<br><br> interval and that sort of thing.<br> <br> <br> But there’s more to risk than simply that because giving<br><br> some of those concepts of risk no toxicity. Does your client really understand.<br><br> Toxicity. Mean look at all the stuff that’s on the internet now that we’re<br><br> poisoning ourselves. You know people are looking at well they found one<br><br> billionth. Of a of a percentage of ingredients in something and therefore it’s<br><br> contaminated make because the public doesn’t understand that there’s a<br><br> difference between<br> <br> <br> Presence of something and the significance of that presence.<br><br> We have chemicals that were exposed to all over the place. The question is not<br><br> just whether they’re there but is there. An actual effect or harm that we can<br><br> measure. And the reality is a lot of these things is yeah we could find it we<br><br> have testing equipment today they can find things down to the billionth. Part<br> <br> <br>
