3 Laws of Personal Branding, with Rick Sweeney




Boardroom Bound with Alexander Lowry show

Summary: Welcome to the very first episode of my new podcast Boardroom Bound.  For the next few episodes, I'll spend a lot of time covering positioning and what that means for you in building your personal brand. Because your brand is essential to obtaining Board roles! In this episode, we hear from Rick Sweeney. Rick has 25 years experience as an award-winning brand strategist, including leading marketing and communications for Cornell's MBA program. Rick will explain the three laws of personal branding:  Know your value to your organization Manage up, down and sideways Cultivate your image integrity Are you ready to take the next step in building your personal brand? Hit play now! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Liked this episode? I would be really grateful if you'd take 30 seconds to leave me a review over on iTunes. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Plus, I love to give shoutouts on the show to everyone who submits a review. Just click here to review, tap “Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!