CYLS 083: CEO TALKS - Ready Set Launch: How To Decide When To Launch Your Product with Todd Wahnish and Eric Fondren

Summary: Show Description:  Kevin, Eric and Todd give insight into their roles as CEO’s and the strategies that they use when launching a new product, how to know when to pivot, and how to avoid building a product in a vacuum that no one will purchase.   About the Guests:  Eric Fondren is the CEO of Itell.io, a company that provides a digital advertising platform for ATM owners to digitally advertise to their customers. Todd Wahnish is the Founder of Clever Era. Clever Era helps bootstrapped Entrepreneurs build businesses...even if you have no idea, no capital, and no technical ability. He is also an award winning artist, animator, and product designer with a portfolio that includes Marvel Entertainment, Cartoon Network, and artist Jeff Koons.   Insight from this episode:   “Be the voice, as well as the feet” -Eric Fondren  "Dip your toe in the water before you jump in the deep end" -Todd Wahnish Development/Solving a "Problem" An idea is great, but having an idea that solves a "problem" is the one that will sell Look beyond your friends and family-they will always be your cheerleaders Multiple competitors are not a bad thing "Get some money in the door, cause money is the ultimate validator" -Todd Wahnish Pre-Launch  Soft launch/bite size launch to pre-sale to a small audience with incentives Marketing plan with customer development and partner affiliations Audience conversion goals Cost to acquire and Cost to lifetime A plan to follow the funnel path: get people in it, then guide them through it to get safely out the end "Amateurs focus on front end, professionals focus on back end" -Todd Wahnish Launch  Know when the right time is for the hard launch Keep up the momentum & bring the hype Prepare for the next launch   Stay Connected:  Kevin: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001 Eric: http://www.itell.io/ https://twitter.com/ericnfondren Todd: www.cleverera.com https://www.instagram.com/wahnish https://twitter.com/wahnish https://www.facebook.com/todd.wahnish   Subscribe to our podcast + download each episode on  itunes, google play, stitcher and www.createyourlifeseries.com/podcast