CYLS 098: CEO Talks – Setting And Achieving Goals For Your Organization with Lenore Kantor and Eric Fondren

Summary: About our Guests: Eric Fondren is the CEO of Itell.io, a company that provides a digital advertising platform for ATM owners to digitally advertise to their customers. Lenore Kantor is a branding and launch expert who has introduced more than 100 new products, services and business processes across a wide range of technology and financial services companies over 20+ years. A hands-on executive, she has built new product management and marketing communications functions from scratch, led international teams and budgets both large and small.   Episode Summary Kevin, Lenore and Eric discuss their personal and organizational challenges that they are looking to improve upon. Each of them also outlines their goal setting and achievement processes for their businesses.  Insight from this episode: Identifying your biggest challenges in the CEO seat Understanding product market fit and the right customers key indicators of clients Get paid upfront from your time and effort = helps you distinguish    between clients that are serious How to hire virtually How to get to achieve your inner peace as a CEO The importance of a daily routine The benefits of investing in life outside of work How to close more by finding the right clients Breaking down goals for your organization   Quotes from the show: “whether or not you ask yourself if you’re doing enough is the mark of an entrepreneur and you shouldnt be upset about the question being asked you should be worried about how you are answering the question.” - Eric Fondren Episode #98 “We have to get beyond the transactional to the relational” - Lenore Kantor Episode #98 “If you have a role and your hiring for it the person needs to be able to come in and do that job, it should not be that they come in and learn” - Eric Fondren Episode #98   Stay Connected:   Create Your Life Series:   https://www.facebook.com/cylseries/ https://www.instagram.com/cylseries/   Kevin: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001   Eric: http://www.itell.io/ https://twitter.com/ericnfondren https://www.linkedin.com/in/ericnfondren   Lenore Kantor:   http://www.launchwarrior.net http://www.twitter.com/lkantor http://www.twitter.com/launch_warrior https://www.linkedin.com/in/lenorekantor/   Subscribe to our podcast + download each episode on  itunes, google play, stitcher and www.createyourlifeseries.com/podcast