Summary: <p>In Episode 3 of the Serious Sellers Podcast, we’re really excited to have Liran Hirschkorn, one of our great Amazon Seller Secrets Revealed contributors and Amazon selling pro, back to share eye-opening insights on how to make the most of Amazon advertising!</p><br> <br> <br> <br> <p>With the new changes implemented by Amazon in the last several months, mastering Amazon PPC has never been more critical for sellers who want to create and maintain a lucrative Amazon business. Since Amazon introduced the new Product Targeting ad feature in Seller Central, sellers now have a better opportunity to target whole categories or individual ASINs in their ad campaigns.</p><br> <br> <br> <br> <p>In episode 3 of the Serious Sellers Podcast, Bradley and Liran discuss the following topics:</p><br> <br> <br> <br> <ul> <li>How Bradley and Liran Met</li> <li>Product Targeting Ads Available to All Sellers</li> <li>How to Use Product Targeting Ads To Improve Sales</li> <li>Are Amazon’s Suggestions for Product Targeting Relevant?</li> <li>Using Tools Like ASIN Grabber to Get Top 100+ Competitors</li> <li>Category Targeting VS ASIN Targeting</li> <li>The Power of the “Frequently Bought Together” Section</li> <li>How to Use the Search Term Report for Better PPC Results</li> <li>Targeting Specific ASINs for Product Targeting Ads</li> <li>The Cost of Product Targeting Ads</li> <li>Targeting Non-Optimized Product Listings with Ads for Increased Sales</li> <li>Using PPC in Your Product Launch Strategy</li> <li>What Is Your Strategy for Boosting Sales Without Search Volume Data?</li> <li>How to Reach Liran for More Amazon Training</li> </ul><br> <br> <br> <br> <p>Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our <a href="https://www.facebook.com/Helium10Software/">Facebook page</a> and <a href="https://itunes.apple.com/podcast/serious-sellers-podcast/id1453455876">subscribe to the podcast on iTunes</a>, <a href="https://play.google.com/music/listen#/ps/I5yd7co2wbwklmtsgfv57lp756a">Google Play</a> or wherever you listen to our podcast. </p><br> <br> <br> <br> <p>Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:</p><br> <br> <br> <br> <ul> <li> <a href="https://www.freedomticket.com/join-freedom-ticket">Freedom Ticket</a>: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.</li> <li> <a href="https://www.ampmpodcast.com/resources/">Ultimate Resource Guide</a>: Discover the best tools and services to help you dominate on Amazon.</li> <li> <a href="https://www.helium10.com/tools/">Helium 10</a>: 20+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon business easier with better data and insights. <a href="https://www.helium10.com/reviews/">See what our customers have to say</a>.</li> <li> <a href="https://chrome.google.com/webstore/detail/amazon-fba-keyword-tool-%2520/njmehopjdpcckochcggncklnlmikcbnb">Helium 10 Chrome Extension</a>: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. </li> <li> <a href="https://sellertrademarks.com/vsl">SellerTradmarks.com</a>: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one. </li> </ul><br> <br> <br> <br> Transcript:<br> <br> <br> <br> <p>Bradley Sutton: We've got the amazing Liran Hirschkorn, who's going to give you some amazing strategy, especially in regards to PPC and product targeting.</p><br> <br> <br> <br> <p>Bradley Sutton: All right. How's it going everybody? Welcome to another episode of the Serious Sellers Podcast.</p>
