Summary: In today’s episode, we’re talking Eunice Cho. After graduating from Yale with a degree in fine arts, she started off in the art world before making the move into fashion working for lingerie brand Kiki de Montparnasse. There she took on a number of creative roles and in doing so, whet her appetite for the business side of the industry. It’s through interviewing for MBA programs that she came up with her business idea. Coming from an anything-goes dress code in fashion, those interviews were the first situation that warranted buying a suit. The style she saw didn’t make her feel comfortable or confident, at a time where she needed to most and in classic entrepreneur fashion, when faced with a problem, she decided to find a solution. That solution is AELLA. Her clothing line designed to empower the professional woman through clothes that don’t compromise. Clothes that fit into your life, not the other way around. Since launching in 2014, the brand has gone on to add tops, dresses and outerwear to the roster along with a collaboration with Jessica Alba’s Honest Company and a pop-up at Bloomingdale’s in New York. If there’s anything we’ve learnt from the women we’re fortunate enough to talk to it’s that growth comes from starting before you’re ready. Each milestone and stage of your business will bring about many starts, stops and detours, rather than one steady level of success and you have to get comfortable with feeling uncomfortable. Eunice’s journey is the perfect example of the what can happen when you truly embrace that mantra. www.aella.co Instagram: @aellacollecion
