68. What Your Business Can Learn From Snowe’s Killer Brand Strategy & Customer Experience

Summary: In this episode of the show, we’re talking to Rachel Cohen, co-founder of homeware brand, Snowe. The brand is part of a new generation of direct to consumer brands like Everlane, Lively and Warby Parker that disrupting established categories but cutting on the middle men and delivering quality products at accessible prices. This episode, Rachel shares how Snowe is simplifying the experience of shopping for the home and streamlining the products on offer in an era of immense choice. We talk about the opportunities and challenges of entering monopolised markets and what it takes to build credibility and establish brand loyalty in that climate. She also shares how the brand has managed to promote offering accessibly luxury without focusing the conversation entirely on price. We speak about the benefits of being inward facing rather than focusing on your competitors; how to raise awareness as a direct to consumer brand with limited resources and how to embody a ‘brand-first’ mantra in everything you do. Join the Community · For more content, head to www.thelifestyleedit.comand click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work with Naomi: · Sign up for a complimentary discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh · Apply to join our Accountability Circle: http://bit.ly/2spybFG Resources: · Visit the Snowe website: http://bit.ly/2xCWTpA · Follow the brand on Instagram: http://bit.ly/2N38OSr