Summary: Today on the podcast, we’re talking to photographer, Sophie Carefull, the go-to photographer for UK based purpose-driven creatives, as they both establish and evolve the visual identities of their brands. Sophie shares how she’s been able to carve a niche for herself and grow a pipeline of client she loves to work with. She breaks down why it’s so important to show your face as a founder in order to cut through the noise and connect with your customers or clients in a more meaningful way. She also gives actionable tips on how to get more comfortable in front of the camera, how to bulk create content to control your expenses and how you can use the assets you create to get the best ROI. Self-care is a big part of her brand so she walks me through how she’s intentionally building it into her business as she scales and some of the ways she’s creating boundaries with clients to safeguard her time too. Join the Community · For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo Work With Us: · Sign up for a complimentary coaching discovery call: http://bit.ly/2wttos2 · Ready to raise your rates and double your income? Get the free guide: http://bit.ly/2W7hehh · Apply to join our 3-Month Business Mastery Group Coaching Program: http://bit.ly/2uu6eOB Help Us Spread the Word: · Please subscribe, rate and review the podcast on iTunes. Ratings and reviews are extremely helpful for spreading these episodes to more female founders. Learn more about Sophie’s Work: · Visit her website: http://bit.ly/2Iyow7e · Follow her on Instagram: https://www.instagram.com/sophiecarefull/?hl=en Resources: · Olivia from Livia’s Kitchen on The Lifestyle Edit Podcast: http://bit.ly/2wKuaOO · Our conversation with Ella Mills from Deliciously Ella: http://bit.ly/2wMbvlS · Kaye Putnam on The Lifestyle Edit Podcast: http://bit.ly/2IARCDc · My solo episode on fear: http://bit.ly/2xWtNR1 · Playing Big by Tara Mohr: https://amzn.to/2QlskeK · Big Magic by Elizabeth Gilbert: https://amzn.to/2IzV40T · Insight Timer: http://bit.ly/2IC521N
