Summary: In honor of <a href="https://training.authormedia.com/p/launch-your-book-blueprint">registration for the Book Launch Blueprint being open</a>, we are going to talk about book launches! <br> What’s the most critical element of a successful book launch? <br> A written plan.<br> Make the plan. Write it down.<br> Authors who fail to plan, are planning to fail. <br> What should the plan include? Every activity that will go into your launch.<br> Enter your name and email below to unlock the download link for the Book Launch Plan Template below.<br> The most powerful way to organize this is to break your plan into three sections:<br> Section #1 Preparation<br> Here we’re preparing the launching pad ready and typically happens 2 – 4 months before the rocket takes off.<br> Sample Tasks: <br> <br> Tweak your website – We have an entire session on this in the Book Launch Blueprint that shows you how to fine tune and prep your website for maximum impact. <br> <br> <a href="https://wordpress.org/plugins/redirection/">Redirection Plugin</a><br> <br> <br> Optimize Your Amazon Page – This is not just getting your book cover and description up on Amazon. It’s also defining your categories, honing your author bio page and more. You Amazon presence needs to be pristine ahead of your launch. We teach you exactly how to do this in the course.<br> Schedule Media Interviews – This is the time to reach out to journalists and influencers. We show you how, and how to keep all your interviews organized.<br> Schedule Guest Blog Posts – As you reach out to blogs, make sure to pick blogs that will have a high ROI (return on investment; in this case your investment is time).<br> Find a Venue for your Launch Party – Never underestimate the power of real-life events in the real world. <br> Recruit your Launch Team – You’ll want a small group of dedicated allies for this team. Spend the time to get the right folks. <br> Build your email list – The bigger the email list, the bigger the launch. We have an eye-opening, yet practical session on email list building in the Blueprint. <br> Optimize your GoodReads page – Super readers use GoodReads to find great book, and they also use it to recommend books to friends. So get involved there. We have a whole session in the Book Launch Blueprint that teaches you how. <br> <br> These are just sample tasks. Some might fit you, others might not. In the course we go through a number of other options you can use to design your preparation phase of your launch. <br> Section #2 Pre-Launch<br> Here we’re walking up to the rocket, about to fire up the engines. This phase starts about 30 days before launch and lasts right up to blast off.<br> Sample Tasks:<br> <br> Finish planning your launch party – Launch parties are fun! (Especially when well planned.) In the course, Thomas shares how his launch party became one of the best events of his entire life! (And how to take the ideas he used to do the same for yours.)<br> Pre-Launch interviews- Some media outlets might want to interview you ahead of your book’s release. <br> Launch email sequence- You want to sent a series of emails to your list introducing them to your book. But you don’t want to send messages saying, “Buy my book! Buy my book!” We’ll teach you what you do want to say so that your readers will be saying, “I gotta buy their book! I gotta buy their book!” <br> Activate your launch team- What activities do you want your launch team to do and when do you want them to do them? This is the time to finalize your action plan for them.<br> Host your launch party- You might want to host an online launch party as well! <br> <br> Section # 3 Post-Launch<br> The rocket it in the air … it’s gaining altitude. Yes! Now we have to make sure it has enough fuel to break through the atmosphere! This phase usually lasts for a month or two after...
