How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo

Summary: Top 3 Value Bombs: 1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself. 2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. 3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered.