Summary: Some of the greatest ideas for a business come from solving a problem the founder has personally experienced. Sarah Kugelman is such a founder, whose personal experiences with anxiety, and the impact of stress on her skin, led her to build a successful business...<br> Sarah Kugelman, Founder/CEO of skyn ICELAND (a Vegan, Cruelty-free, natural skincare line) joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.<br> In this episode:<br> <br> <br> <br> <br> <br> How Sarah’s personal dealings with anxiety led to her founding skyn ICELAND, and the connection between stress and skin health<br> Sarah’s entrepreneurial spirit, and how she combined her working experience and her passion to forge a new career path for herself<br> The vacation that led to the name of the line, and what makes it more than just a name<br> The challenges of importing ingredients overseas, and finding a chemist who shared Sarah’s vision for the line<br> How Sarah approaches bringing new products into the line, and know when some products have run their course<br> The tentpole moments in skyn ICELAND’s history where Sarah knew she had made it<br> How Sarah manages stress now, and how that has evolved over time<br> Sarah shares some of the biggest scares she’s had while running skyn ICELAND, and the lessons she’s learned along the way<br> What Sarah did to keep the business alive when one of their biggest retailers decided to phase the line off the shelves<br> Some of Sarah’s most out=of-the-box marketing ideas from the pre-social media age and what she did to adapt to the current marketing climate<br> What Sarah sees as the future of the beauty industry, and for skyn ICELAND What having more educated consumers means for the industry<br> 'Sarah shares what being an entreprenista means to her, and gives some advice for people who are starting their own businesses<br> Plus, a one minute brainstorm on how Sarah can boost her engagement on Instagram
