How Protes Flipped the Script on Chips, with Protes co-founder and CEO Krik Angacian

Summary: This week on Brand Builder. Protes, the pea-protein infused chip that’s pushing the envelope when it comes to functional food. Co-founder and CEO Krik Angacian is a self described “no-B.S. guy” - and that trait actually shows up in the brand. Protes is all about transparency. They don’t claim to be anything other than what they are - a better-for-you functional product, packed with high quality protein. It also showed up in this interview, in the form of no-B.S. tips for growing your business.