Summary: Digital marketing is changing at an increasing pace. What generated leads for your business 6 months ago, might not even be relevant today. What content worked on Facebook last week, might be barely getting seen today. While as a business owner, you shouldn’t necessarily be doing everything when it comes to marketing, you also can’t have your head in the sand. If your team aren’t up to date with the latest marketing strategies you’re probably wasting a substantial amount of time and money. One of the people at the forefront of all things digital, is Neil Patel, co-founder of Crazy Egg, Hello Bar and KISSmetrics, so I was incredibly happy to chat to him on my podcast recently. Neil’s blog alone ammasses an impressive 1 million visitors each month, The Wall St Journal listed him as one of the top 10 most influential people on the web. What I absolutely love about Neil is that he gets straight to the point. No small talk or fluff in this episode just pure marketing gold that you and your team can implement into your business, and see results. Here’s a quick run down of what you’ll learn from this episode: 3 little know, yet highly effective, growth marketing tactics that the world’s most effective businesses use to generate traffic and sales The one piece of marketing advice from experts you and your team should stop following immediately How involved you as a leader should be in marketing, and when you need to let your team take the lead 3 budget-wasting marketing mistakes business owners make (and what you should be doing instead)
